Wednesday, February 27, 2008

Contract extention between the Swiss watchmaking legend TAG Heuer and the Scuderia Ferrari driver and F1 World Champion 2007 Kimi Räikkönen

Since joining TAG Heuer Dream Team of Ambassadors in 2002, Kimi
Räikkönen has always been actively involved in designing and developing
TAG Heuer Sports watches and TAG Heuer Avant-Garde Eyewear. Best known
as "Ice Man", Kimi has recently extended his long-term contract with
the Swiss watchmaking legend and participated an exclusive
photoshooting session with his wife Jenni for the new TAG Heuer
advertising campaign.

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To commemorate Kimi's extraordinary, come-from-behind
performance in last year's F1 Championship, TAG Heuer will be launching
its most ambitious Iceman-inspired rollout ever.
In the Spring of 2008, TAG Heuer will launch new
Räikkönen sunglasses, followed by a "Limited edition Kimi Räikkönen
sports watch" in the fall of 2008.

With Kimi Räikkönen, Scuderia Ferrari driver and F1
World Champion 2007, TAG Heuer is more than ever the brand that
partners with the world's greatest F1 drivers!
Source: TAG Heuer

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